Branding

Why You Should Hire a Local Designer Rather Than Outsourcing in Freelance Websites

In today's digital age, many businesses recognize the importance of having a strong online presence. From social media marketing to...

Personal Brand ft. Carolina Cardenas

Who am I at Drom? As simple as this question sounds, it seems hard to answer with such certainty. It would be easy to list the tasks I...

“We’re in This Together”: Brands Response Amid COVID-19

We’re in this together’ has been repeated by many brands like a broken record in the past few months. Even if COVID-19 has impacted all...

A Successful Brand Marketing

Branding has come a long way for companies in any given industry and continues to be a big part of any business. A brand is basically...

The Rebranding Process

Rebranding a company is an exciting process, yet complicated since it comes with major risks. When rebranding a company, there may be...

Why Your Brand is Your Biggest Asset

What is a Brand? To understand why your brand may be the biggest company’s asset we must first understand what exactly is the ‘brand’. A...

Branding for Services: Making the Intangible Tangible

Never underestimate the value of having a strong branding for professional services. Before today, service firms barely even thought...

Professional Services Branding vs. Product Branding

The brand building process is an essential part of any marketing and business development. No one will buy from a business if they don’t...

Brand as Culture, Culture as Brand

Brand and culture go hand-in-hand. The most creative business leaders recognize that success is also measured with how their organization...

Identity Crisis? Focus on Branding.

Since the day a business idea comes to mind, the brand is born. From the product and service, all the way to the company’s business...

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