Carolina CardenasDec 17, 20202 minPersonal Brand ft. Carolina CardenasWho am I at Drom? As simple as this question sounds, it seems hard to answer with such certainty. It would be easy to list the tasks I...
Marifer RuizSep 10, 20202 min“We’re in This Together”: Brands Response Amid COVID-19We’re in this together’ has been repeated by many brands like a broken record in the past few months. Even if COVID-19 has impacted all...
Marifer RuizJul 8, 20202 minA Successful Brand MarketingBranding has come a long way for companies in any given industry and continues to be a big part of any business. A brand is basically...
Carolina CardenasJun 26, 20202 minThe Rebranding ProcessRebranding a company is an exciting process, yet complicated since it comes with major risks. When rebranding a company, there may be...
Marifer RuizJun 25, 20202 minWhy Your Brand is Your Biggest AssetWhat is a Brand? To understand why your brand may be the biggest company’s asset we must first understand what exactly is the ‘brand’. A...
Valeria DelgadoJun 20, 20203 minBranding for Services: Making the Intangible TangibleNever underestimate the value of having a strong branding for professional services. Before today, service firms barely even thought...
Carolina CardenasJun 17, 20203 minProfessional Services Branding vs. Product BrandingThe brand building process is an essential part of any marketing and business development. No one will buy from a business if they don’t...
Valeria DelgadoJun 12, 20202 minBrand as Culture, Culture as BrandBrand and culture go hand-in-hand. The most creative business leaders recognize that success is also measured with how their organization...
Carolina CardenasJun 7, 20203 minIdentity Crisis? Focus on Branding.Since the day a business idea comes to mind, the brand is born. From the product and service, all the way to the company’s business...