Personal Brand ft. Carolina Cardenas
Who am I at Drom? As simple as this question sounds, it seems hard to answer with such certainty. It would be easy to list the tasks I...
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Marifer Ruiz
- Sep 9, 2020
- 2 min
“We’re in This Together”: Brands Response Amid COVID-19
We’re in this together’ has been repeated by many brands like a broken record in the past few months. Even if COVID-19 has impacted all...
Marifer Ruiz
- Jul 8, 2020
- 2 min
A Successful Brand Marketing
Branding has come a long way for companies in any given industry and continues to be a big part of any business. A brand is basically...
Carolina Cardenas
- Jun 26, 2020
- 2 min
The Rebranding Process
Rebranding a company is an exciting process, yet complicated since it comes with major risks. When rebranding a company, there may be...
Marifer Ruiz
- Jun 25, 2020
- 2 min
Why Your Brand is Your Biggest Asset
What is a Brand? To understand why your brand may be the biggest company’s asset we must first understand what exactly is the ‘brand’. A...
Valeria Delgado
- Jun 20, 2020
- 3 min
Branding for Services: Making the Intangible Tangible
Never underestimate the value of having a strong branding for professional services. Before today, service firms barely even thought...
Carolina Cardenas
- Jun 17, 2020
- 3 min
Professional Services Branding vs. Product Branding
The brand building process is an essential part of any marketing and business development. No one will buy from a business if they don’t...
Valeria Delgado
- Jun 12, 2020
- 2 min
Brand as Culture, Culture as Brand
Brand and culture go hand-in-hand. The most creative business leaders recognize that success is also measured with how their organization...
Carolina Cardenas
- Jun 7, 2020
- 3 min
Identity Crisis? Focus on Branding.
Since the day a business idea comes to mind, the brand is born. From the product and service, all the way to the company’s business...