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Why You Should Hire a Local Designer Rather Than Outsourcing in Freelance Websites
In today's digital age, many businesses recognize the importance of having a strong online presence. From social media marketing to...
Marifer Ruiz
Apr 21, 20232 min read


Personal Brand ft. Carolina Cardenas
Who am I at Drom? As simple as this question sounds, it seems hard to answer with such certainty. It would be easy to list the tasks I...
Marifer Ruiz
Dec 16, 20202 min read


“We’re in This Together”: Brands Response Amid COVID-19
We’re in this together’ has been repeated by many brands like a broken record in the past few months. Even if COVID-19 has impacted all...
Marifer Ruiz
Sep 9, 20202 min read


A Successful Brand Marketing
Branding has come a long way for companies in any given industry and continues to be a big part of any business. A brand is basically...
Marifer Ruiz
Jul 8, 20202 min read


The Rebranding Process
Rebranding a company is an exciting process, yet complicated since it comes with major risks. When rebranding a company, there may be...
Marifer Ruiz
Jun 26, 20202 min read


Why Your Brand is Your Biggest Asset
What is a Brand? To understand why your brand may be the biggest company’s asset we must first understand what exactly is the ‘brand’. A...
Marifer Ruiz
Jun 25, 20202 min read


Branding for Services: Making the Intangible Tangible
Never underestimate the value of having a strong branding for professional services. Before today, service firms barely even thought...

Valeria Delgado
Jun 20, 20203 min read


Professional Services Branding vs. Product Branding
The brand building process is an essential part of any marketing and business development. No one will buy from a business if they don’t...
Marifer Ruiz
Jun 17, 20203 min read


Brand as Culture, Culture as Brand
Brand and culture go hand-in-hand. The most creative business leaders recognize that success is also measured with how their organization...

Valeria Delgado
Jun 12, 20202 min read


Identity Crisis? Focus on Branding.
Since the day a business idea comes to mind, the brand is born. From the product and service, all the way to the company’s business...
Marifer Ruiz
Jun 7, 20203 min read
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