3 Strategies a Small Business Can Use in 2021
Since the pandemic swiftly arrived, it did a well job taking a hit to all small businesses. There have been massive shifts in the way...
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Marifer Ruiz
- Jan 10, 2021
- 2 min
The Mindset of an Entrepreneur
Have you ever heard of the story of two salesmen that visit Africa to see whether there is potential for their products in this new...
Valeria Delgado
- Jan 7, 2021
- 2 min
Why Digital Marketing is Vital in 2021
Amid this past year, more and more businesses are starting to understand how vital digital and mobile channels are today for acquiring...
Marifer Ruiz
- Jan 4, 2021
- 4 min
Benefits of Taking Your Brand to the U.S. Market
Taking your company to international grounds is one big leap for any type of industry. The growth of your company may vary from country...
Valeria Delgado
- Aug 30, 2020
- 2 min
Consumer Mindset Post Covid-19
Brands are now facing having to market to a consumer base that has completely changed amid Covid-19. How people think twice about what...
Marifer Ruiz
- Aug 24, 2020
- 2 min
The Importance of Email Marketing
Email Marketing has been happening for some time now and even if you think that it might be outdated it is still lively and outperforming...
Marifer Ruiz
- Aug 21, 2020
- 2 min
The Perks of Storytelling in Marketing
When building a brand some of us tend to focus the voice of the brand as professional, corporate-like, and formal. As new younger brands...
Valeria Delgado
- Aug 2, 2020
- 2 min
Steps to Build Your Content Strategy
If your goal is to not only land new customers or fans, but also retain them, then you need a very good content strategy. High quality...
Marifer Ruiz
- Jul 28, 2020
- 3 min
Marketing Trends in 2020
Marketing is continuously evolving as all markets worldwide are constantly changing their habits, needs, and wants. This year has been...
Marifer Ruiz
- Jul 26, 2020
- 3 min
The ROI Formula in Marketing
“A man who stops advertising to save money is like a man who stops a clock to save time” -Henry Ford Deciding on how much money to spend...
Valeria Delgado
- Jun 20, 2020
- 3 min
Branding for Services: Making the Intangible Tangible
Never underestimate the value of having a strong branding for professional services. Before today, service firms barely even thought...
Marifer Ruiz
- Jun 14, 2020
- 2 min
Marketing During An Economic Meltdown
Brands more than ever have to invest in their marketing strategies during the economic meltdown.