Marifer RuizJan 11, 20213 min3 Strategies a Small Business Can Use in 2021Since the pandemic swiftly arrived, it did a well job taking a hit to all small businesses. There have been massive shifts in the way...
Marifer RuizJan 11, 20212 minThe Mindset of an Entrepreneur Have you ever heard of the story of two salesmen that visit Africa to see whether there is potential for their products in this new...
Valeria DelgadoJan 7, 20212 minWhy Digital Marketing is Vital in 2021Amid this past year, more and more businesses are starting to understand how vital digital and mobile channels are today for acquiring...
Marifer RuizJan 5, 20214 minBenefits of Taking Your Brand to the U.S. MarketTaking your company to international grounds is one big leap for any type of industry. The growth of your company may vary from country...
Valeria DelgadoAug 31, 20202 minConsumer Mindset Post Covid-19Brands are now facing having to market to a consumer base that has completely changed amid Covid-19. How people think twice about what...
Marifer RuizAug 24, 20202 minThe Importance of Email MarketingEmail Marketing has been happening for some time now and even if you think that it might be outdated it is still lively and outperforming...
Marifer RuizAug 21, 20202 minThe Perks of Storytelling in MarketingWhen building a brand some of us tend to focus the voice of the brand as professional, corporate-like, and formal. As new younger brands...
Valeria DelgadoAug 3, 20202 minSteps to Build Your Content StrategyIf your goal is to not only land new customers or fans, but also retain them, then you need a very good content strategy. High quality...
Marifer RuizJul 28, 20203 minMarketing Trends in 2020Marketing is continuously evolving as all markets worldwide are constantly changing their habits, needs, and wants. This year has been...
Marifer RuizJul 26, 20203 minThe ROI Formula in Marketing“A man who stops advertising to save money is like a man who stops a clock to save time” -Henry Ford Deciding on how much money to spend...
Valeria DelgadoJun 20, 20203 minBranding for Services: Making the Intangible TangibleNever underestimate the value of having a strong branding for professional services. Before today, service firms barely even thought...
Marifer RuizJun 14, 20202 minMarketing During An Economic Meltdown Brands more than ever have to invest in their marketing strategies during the economic meltdown.