Drøm | Steps to a Successful Brand

Personal Brand ft. Carolina Cardenas

Who am I at Drom? As simple as this question sounds, it seems hard to answer with such certainty. It would be easy to list the tasks I...

Clever Thanksgiving Marketing Ideas

Thanksgiving weekend is one of the busiest shopping periods of the year with the following days: Black Friday, Small Business Saturday...

“We’re in This Together”: Brands Response Amid COVID-19

We’re in this together’ has been repeated by many brands like a broken record in the past few months. Even if COVID-19 has impacted all...

New App Users Still Loyal After COVID

Isolation has given an uptick in some apps, a plummet for others and, a drastic increase in many that you are probably using right now....

Consumer Insights During COVID

Consumer behaviour shifts almost daily, but as marketers, we were hit pretty hard and blindly when the pandemic creeped on us. We are now...

Consumer Mindset Post Covid-19

Brands are now facing having to market to a consumer base that has completely changed amid Covid-19. How people think twice about what...

How Will Retailers Survive this Holiday Season?

As the holiday season begins to approach; I think we are all aware that it will not be like any other we have seen. COVID-19 has impacted...

The Importance of Email Marketing

Email Marketing has been happening for some time now and even if you think that it might be outdated it is still lively and outperforming...

The Perks of Storytelling in Marketing

When building a brand some of us tend to focus the voice of the brand as professional, corporate-like, and formal. As new younger brands...

How to do Keyword Research

The first and most important step in SEO strategies is keyword research. Sure you can pay to appear as an Ad in the first section of...

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