A Successful Brand Marketing
Branding has come a long way for companies in any given industry and continues to be a big part of any business. A brand is basically...
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Valeria Delgado
Jul 6, 20202 min read
The Power of Symbols in Branding
If you’re asking yourself if your brand identity design should include a symbol, take a look at your market. If the industry you’re in...
Marifer Ruiz
Jul 3, 20202 min read
The Evolution of Brand Marketing
As many of you know, traditional advertising has been left in the past. The concept of marketing is constantly changing over time, making...
Marifer Ruiz
Jul 2, 20203 min read
Rebranding Done Right
Today, brands need to look more actively and purposefully at the culture buzzing around them—in entertainment, in fashion, in the news,...
Marifer Ruiz
Jul 1, 20203 min read
How to Brand a Service
Positioning your brand when it’s something intangible such as a service can be a bit challenging since you can’t guarantee its outcome...
Valeria Delgado
Jun 30, 20202 min read
Rebranding Gone Wrong
Rebranding can be a time-consuming process and has to have a lot of research before going through with it. But regardless of the process,...
Marifer Ruiz
Jun 26, 20202 min read
The Rebranding Process
Rebranding a company is an exciting process, yet complicated since it comes with major risks. When rebranding a company, there may be...
Marifer Ruiz
Jun 25, 20202 min read
Why Your Brand is Your Biggest Asset
What is a Brand? To understand why your brand may be the biggest company’s asset we must first understand what exactly is the ‘brand’. A...
Valeria Delgado
Jun 20, 20203 min read
Branding for Services: Making the Intangible Tangible
Never underestimate the value of having a strong branding for professional services. Before today, service firms barely even thought...
Marifer Ruiz
Jun 17, 20203 min read
Professional Services Branding vs. Product Branding
The brand building process is an essential part of any marketing and business development. No one will buy from a business if they don’t...
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