Marifer RuizJul 8, 20202 minA Successful Brand MarketingBranding has come a long way for companies in any given industry and continues to be a big part of any business. A brand is basically...
Valeria DelgadoJul 6, 20202 minThe Power of Symbols in BrandingIf you’re asking yourself if your brand identity design should include a symbol, take a look at your market. If the industry you’re in...
Carolina CardenasJul 3, 20202 minThe Evolution of Brand MarketingAs many of you know, traditional advertising has been left in the past. The concept of marketing is constantly changing over time, making...
Marifer RuizJul 2, 20203 minRebranding Done RightToday, brands need to look more actively and purposefully at the culture buzzing around them—in entertainment, in fashion, in the news,...
Marifer RuizJul 1, 20203 minHow to Brand a ServicePositioning your brand when it’s something intangible such as a service can be a bit challenging since you can’t guarantee its outcome...