A big part of content marketing is SEO. If done correctly, a strong SEO strategy can drive a soaring and valuable traffic to your website and lead to a high return on investment. As a digital marketing agency, we understand the common SEO mistakes many businesses commit.
Here are the top 3 SEO mistakes we’ve seen and a bit of advice on how to correct them:
Not Using Analytics
Your main goal with SEO should be to convert a percentage of the traffic you’re receiving on your site. When doing your keyword research don’t just go for high-traffic keywords. In fact, many times low-traffic words and phrases convert better because of their specificity. To find out what’s working you have to track it and compare each keyword against each other.
Below is an example of what an Analytics chart looks like:
You Don’t Optimize for the Right Keywords
A vital SEO tip is to stay away from:
-Global keywords - if the services you offer are only local,
-Freebie keywords - visitors aren’t looking to purchase, but rather for free information
-Broad keywords - words of phrases that so many people are searching for that you have too much competition
-Generic keywords - attract customers who aren’t searching for your services
Be as specific as possible. If what you offer is only local, you can use keyword phrases such as, “digital marketing agency in El Paso.” There are many websites that can now help you search for the correct keywords and phrases. Among them are Google Keyword Planner, SEM Rush, or Ahrefs.
Teespring Keywords Research on Ahrefs:
Having Poorly Written Content
What’s worse than hiring inexperienced or poor content writers? Using article spinners. According to Plagiarism Today, it’s one of the most talked about and least-understood technologies when it comes to online plagiarism. All article spinners do is swap out words and rewrite what you have so that it doesn’t look the same. However, your readers will know if your content is unique, valuable, and worth their time. When push comes to shove, it’s better for you to pay good and experienced content writers to be able to have more conversions.
These are just a few SEO tips we can give you. More than anything, focus on quality over quantity. If after applying your SEO strategy for months and you’re wondering why you’re still not on the first page of Google, Bing, or Yahoo, make sure you’re not committing these SEO mistakes.