Marketing is continuously evolving as all markets worldwide are constantly changing their habits, needs, and wants. This year has been even more unpredictable when deciding on whether to apply your usual marketing strategies, creating new ones or doing a little bit of both. Here are ten trends in 2020 that can be applied in any type of business to generate predictable traffic, leads and eventually clients even through unpredictable times.
As digital marketing efforts saturate our social media feed, search engines, and every webpage we surf. In order to reach potential customers you need to personalize the content you are sharing. We all know that customers have varied tastes, preferences and interests so this is why it’s so important to create different content for every customer segment. This is where email marketing comes in.
Even though email has been here from the very start of the internet, it isn’t really going anywhere. According to Statista the estimated email users in 2017 was 3.7 billion and that number is estimated to reach around 4.3 billion by 2022. You can apply email marketing by sending tailored offers and recommendations depending on the segment you are sending the email to.
2. Video Marketing
Video Marketing has been one of the most important marketing trends in the past few years and will be for the coming years. And when talking about videos, that doesn’t mean just Youtube, practically any digital channel today can enable videos such as social media platforms, websites and ads.
Instagram Stories are a great way to get people to know your brand, products, and services you offer, over 500 million people stories every day. Get inspired from the top stories of the year here.
3. Content Marketing
Content Marketing continues to be the leading strategy in creating the best SEO for your website. Make sure when creating content for your website ensure the website has fast loading speed, useful links, and well-written content people will actually enjoy and find useful.
Content Marketing also applies for the content you share on your social media platforms. Before sharing a post, story or tweet ask yourself who is this piece of content for and will they gain something by seeing it. Make sure the content follows the three S’s (Shareable, Savable, and Savvy).
Here are the six principles in content marketing you should follow:
Fill a need. Your content should answer some unmet need of or question for your reader
Be consistent. The great hallmark of a successful publisher is consistency. Whether you publish a monthly magazine or daily email newsletter, the content needs to be delivered always on time and as expected
Be human. Find what your voice is, and share it.
Have a point of view. This is not encyclopedia content. You are not giving a history report. Don’t be afraid to take sides of matters that can position you and your company as an expert
Avoid “sales speak”. The more you talk about yourself, the less people will value your content
Be best of breed. For your content niche, what you are distributing is the very best of what is found and is available, you must deliver them amazing value.
Omnichannel Marketing has been with us for a while now and even though this term might be a bit worn out in the marketing world it is still extremely necessary and useful. For those who don’t know, Omnichannel Marketing is the process of marketing across multiple platforms such as social media, apps, email and blog. This allows you to connect with different customer segments for example, you might have a segment that enjoys reading blogs more than scrolling down their feed on instagram and another segment that spends more of their time on social media platforms. If that’s the case you can create different types of content for each channel or even better, share the same content but modified to fit better to each channel.
When the pandemic hit and got us all on lockdown, shopping migrated fully online. Instagram states that the platform has 1 billion users, from these users 90% of them already follow active shopping brands. So what better way and time to leverage your Instagram post to become shoppable?
5. Skyscraper Content aka SEO
Skyscraper content is an inbound marketing technique that involves finding topics that are doing well on search engines as well as social media. To make skyscraper content successful you must create link worthy and popular content, creating better content than what’s already out there, and reach out to the right people. Make sure that the content you share, whatever it is, it adds more value to your audience’s interest.