Top 5 Website Mistakes Austin Business Owners Make (And How to Fix Them)
- Marifer Ruiz
- Mar 31
- 2 min read
In a city buzzing with creativity and competition like Austin, your website needs to do more than just exist. Whether you run a bar on East 6th, a boutique in South Congress, or a pilates studio in Clarksville—your site should work hard for you 24/7.
But most local business websites aren’t living up to their potential. Here are five of the most common mistakes we see—and what to do instead.
1. No Clear Call to Action (CTA)
🛑 The Mistake:Visitors land on your site... and don’t know what to do next. There’s no “Book Now,” “Order Online,” or “Contact Us” button in sight.
✅ The Fix:Guide people with strong, clear CTAs on every page. Think:
“Reserve a Table”
“Shop the Menu”
“Schedule a Session”Your CTA should be visible within 3 seconds of landing on the page.
2. Outdated Design That Doesn’t Reflect Your Brand
🛑 The Mistake:Your business has grown, but your website still looks like it was built in 2012. Clunky fonts, awkward colors, and generic stock photos don’t represent your vibe.
✅ The Fix:Refresh your branding with a design that reflects your personality. A cozy coffee shop in East Austin? Let’s lean into warm tones and organic shapes. A high-energy fitness studio? Think bold fonts and dynamic images.
3. It’s Not Mobile-Friendly
🛑 The Mistake:Buttons are tiny. The menu is hard to navigate. Text is unreadable. And Austin folks are bouncing off your site before they even know what you offer.
✅ The Fix:Prioritize mobile-first design. Most of your traffic is coming from phones. Your site should load fast, feel intuitive, and look great on any device.
4. No Real Content or Personality
🛑 The Mistake:Your site is just... words. No photos, no video, no storytelling. You’re blending in with every other business out there.
✅ The Fix:Add branded photo and video content that shows who you are.
Behind-the-scenes at your restaurant
Photos of your team in action
Short Instagram-style reelsPeople want to connect. Let them see you.
5. Poor SEO = Invisible Online
🛑 The Mistake:You’ve got a site, but it doesn’t show up when people search “best juice bar in Austin” or “branding help for local businesses.”
✅ The Fix:Make sure you’re using local SEO best practices:
Add “Austin” and neighborhood names throughout your site
Optimize meta titles + descriptions
Set up your Google Business Profile
Add alt text to all images
Even simple tweaks can help your business get found.
Your Website Should Work as Hard as You Do.
At Drom, we help Austin entrepreneurs fix these issues and build websites that feel custom, current, and convert. From strategy to design to content creation, we’ve got everything you need in one place.
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