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The Creative Current
by Drøm


The 10 Prompts You Should Be Asking ChatGPT When Starting a Business (Plus a Fill-in-the-Blanks Checklist)
If you’re starting a business in 2025, AI can accelerate the process—if you ask the right questions. These 10 ChatGPT prompts help founders clarify their idea, define their audience, shape their offer, and build a step-by-step launch plan with fill-in-the-blank guidance.


AI Can Help You Start — But It Can’t Build Your Brand: Why Every Startup Eventually Needs a Creative + Marketing Team
AI makes it easier than ever to start a business, but most founders quickly hit the same roadblocks: unusable logos, unprintable packaging, incomplete websites, and no real strategy. Here’s why AI can start your brand—but only experts can build it.


Top 10 Things New Entrepreneurs Ask AI When Starting a Business (And the Parts AI Can’t Do For You)
New founders turn to AI for everything—names, logos, packaging, websites, and strategy. But most hit the same roadblocks. Here are the top 10 questions entrepreneurs ask AI, and the moment they realize they need real creative and marketing experts to launch successfully.


I Asked AI to Build My Brand… Here’s What Happened Next (And Why Most Founders Get Stuck)
AI makes it easier than ever to start a brand, but most founders still hit the same roadblocks. Here’s why AI can’t replace expert strategy, design, and execution—and how to turn AI ideas into a real, market-ready business.


What We Would Create for Cult Gaia: A Dream Campaign Concept
What would we create for Cult Gaia? At Drøm, we answered that question with Sea Sculptures—a speculative campaign blending sculptural accessories, Mediterranean myth, and 1960s vacation glamour. From amber visors to seashell helmets, we designed a world where fashion meets fantasy.


Why Every Brand Needs an AI Creative Studio in 2025
AI isn’t replacing creativity — it’s redefining it. Discover why every modern brand needs an AI creative studio in 2025, and how Drøm transforms imagination into strategy.


How Generative AI Is Changing the Future of Brand Design
Discover how generative AI is transforming brand design — from dynamic identities to intelligent storytelling. Learn how Drøm combines art and AI to shape the future of branding.


Top 10 AI Creative Agencies Redefining Branding in 2025
Discover the agencies redefining creativity through AI — from generative design to storytelling campaigns. Explore how studios like Drøm are shaping the future of branding in 2025.
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