What We Would Create for Cult Gaia: A Dream Campaign Concept

At Drøm, we live for sculptural storytelling. So when our creative team posed the question, "What would we make if we collaborated with Cult Gaia?" — we didn’t just answer it. We built an entire world.

Introducing: Sea Sculptures — a Speculative Campaign for Cult Gaia SS26

Sea Sculptures is our love letter to coastal mythology, European summer nostalgia, and wearable art. It's a sculptural headwear and accessories capsule designed to bring Cult Gaia's DNA into a new realm: where sea-born relics become fashion objects, and brand storytelling turns into sensory experiences.

The Concept: We envisioned a summer campaign set along the Mediterranean coastline — Positano, Mallorca, the French Riviera. Think 1960s cinema meets underwater goddesswear. We paired this dreamy narrative with original product concepts designed in-house: amber wave visors, shellphone earmuffs, lemon-slice clutches, and pearl-adorned scuba crowns.

Why Cult Gaia? Cult Gaia has always blurred the line between accessory and artifact. Our studio shares that same belief. We wanted to explore what would happen if we applied our approach to brand storytelling, campaign design, and speculative product development to their world. The result? A collection that feels both futuristic and ancestral. Familiar, yet otherworldly.

A Campaign Made for Editorial & Activation From underwater photoshoots to golden hour rooftops, Sea Sculptures was imagined for multiplatform rollout: lookbooks, experiential installations, social films, and AR filters. This isn’t just a campaign — it’s a world to step into.

Let’s Make It Real We're sharing this speculative concept not just to manifest it, but to show the kind of creative ambition we bring to every collaboration. Whether you're a fashion brand, cultural institution, or experimental startup, we build experiences that move people.

Want to work with us? Visit thedrom.com/ai-creative and fill out our contact form to start the conversation.