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The Creative Current
by Drøm


Top 10 Things New Entrepreneurs Ask AI When Starting a Business (And the Parts AI Can’t Do For You)
New founders turn to AI for everything—names, logos, packaging, websites, and strategy. But most hit the same roadblocks. Here are the top 10 questions entrepreneurs ask AI, and the moment they realize they need real creative and marketing experts to launch successfully.


I Asked AI to Build My Brand… Here’s What Happened Next (And Why Most Founders Get Stuck)
AI makes it easier than ever to start a brand, but most founders still hit the same roadblocks. Here’s why AI can’t replace expert strategy, design, and execution—and how to turn AI ideas into a real, market-ready business.


What We Would Create for Cult Gaia: A Dream Campaign Concept
What would we create for Cult Gaia? At Drøm, we answered that question with Sea Sculptures—a speculative campaign blending sculptural accessories, Mediterranean myth, and 1960s vacation glamour. From amber visors to seashell helmets, we designed a world where fashion meets fantasy.


From Idea to Impact — How AI Campaigns Are Transforming Marketing Results
Discover how AI-powered campaigns are reshaping marketing in 2025. Learn how Drøm combines human creativity with artificial intelligence to create results that truly move audiences.
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