• Marifer Ruiz

The Importance of Email Marketing

Email Marketing has been happening for some time now and even if you think that it might be outdated it is still lively and outperforming other marketing tactics.


The reason for its success can be broken down in the following points:


1. Keep them up-to-date: your customers can be informed on the latest offers, sales, and general news about your brand in real-time

2. Direct and mobile friendly: Having your information sent directly to their emails couldn’t be more easy now that more and more people are accessing their emails through their mobile devices

3. Easy to measure: measuring email campaigns are very easy to track. You can easily see the delivery rates, bounce rates, unsubscribe rates, click-through rates, and opening rates. You can easily get these results with softwares like MailChimp, Constant Contact, SendinBlue, Drip, and many more that can also help you do email automation.

4. It's cost effective: Comparing traditional marketing like TV or print email marketing is relatively low as all you need is someone to create the content for you. In addition, it also provides a high return on investment. According to Campaign Monitor, every $1 spent on email marketing generates about $38 in ROI



Here are some examples of simple yet engaging email marketing templates from a few brands.


Buzzfeed

Buzzfeed’s newsletter it’s their main source of traffic. Their content is amazing and their subject lines are irresistible to not click on them. Their creativity is so random yet attractive like their weekly newsletter called ‘This Week in Cats’, which is just like it sounds, a newsletter filled with articles about cats.

Airbnb

Their design is clean and simple having their customers know exactly what the email is all about from the moment they open it up. With this said, it is clear to see they have a clear call-to-action.

Headspace

Headspace goes for the ‘cute and simple’ on their emails for people who don’t have time to scroll. Brief is more than enough.


Soulcycle

A straight up motivational call-to-action set up in a few words and a bright yellow button to book your ride. So easy and clickable, that is more than enough when you want just one simple action from your customers.


Urban Outfitters

Urban Outfitters's emails always let you in on the latest discounts, as you scroll down you have a few options to choose from with their ‘Back in Stock’, ‘New Arrivals’, ‘Most Liked’ and ‘Sale’. These can help the customer have more than one option when wanting to go on a quick shopping spree.


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