• Carolina Cardenas

Why Many Websites Fail

In today’s digital world, websites have become a stream to attract visitors and new customers. As companies begin to focus more on their online presence; it is necessary to emphasize that making your website look pretty is not the main focus. Site competition is not focused on fancy layouts or colors, rather on search optimization and rankings. So, if you are beginning to design a website make sure to balance website design and website promotion.


Here are some reasons websites fail, so read closely to know how to fix these errors.


Poor Website Design

A major reason why websites fail is due to poor website design. A website is like love at first sight. If a website has a pleasing look to it with proper message and branding, you are going to feel connected to it and fall in love with the brand. When a website looks out of date, customers will feel as if the website is not updated, causing them to leave the website. In order to fix this, focus on connecting with the target audience.



Low SEO Content

When it comes to building a website, focus on what attracts people to the site: SEO or Search Engine Optimization. Having great content, but terrible SEO strategy, will lead you nowhere. People will never reach your site, reflecting on low engagement. If you want to rank higher than competitors, invest time in SEO and in using long tail keywords.


Lack of Promotion of Website

If you have perfected the design and the content of your website and still are not receiving any visitors; start promoting your website. A main reason websites fail is due to lack of promotion through digital marketing. You can attract visitors by paid social advertising, pay-per-click advertising, social media, and email campaigns. By promoting a website, it can reach its full potential and increase visitors.



There are many critical factors that can either make or break a website. A website is one of the most important assets in the digital marketing aspect for a business. It will always give the first impression to the audience, so remember to spend the time and money on website building.



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